To usher the Year of Dragon, Petronas brought us the Television Commercial (TVC) titled “Coming Home” this year which was shot in Malaysia, England, Belgium, China and India.
Launching of Petronas TVC and Photography Contest!
“The TVC is meant to celebrate not just the Year of the Dragon, but the spirit of perseverance, adaptability and determination as captured in each of the stories it depicts. This energy is something that should inspire us all as we navigate through the challenges we face in life,” said PETRONAS’ Senior General Manager of Group Corporate Affairs Division Dato Mohammad Medan Abdullah.
Datuk Mohammad Medan Abdullah tossing the Yee Sang with people from Petronas media & advertising agencies.
I’m quite into all the TVC produced by Petronas, it brings a warm messages to all of us. Don’t you think so?
It’s really worth watching the video, the essence of the TVC lies in the struggle that each individual goes through in life – be it working two jobs, or having to be the head of the family at a young age, as in the case of the little boy in China. What is of more significance is how each of these individuals adapts to the changing times, turning challenges into opportunities, and always seeing the positive in the negative – powerful universal messages that transcend cultural, generational, creed and ethnicity barriers.
The TVC illustrates what it takes to make life better through a progressive and bold attitude that one holds, opening the mind to new ideas and learn new things, ultimately making one a better human being.
Apart from the TVC, PETRONAS is also organising a photography contest themed Reimagining Energy™, in collaboration with Leica Camera AG.
To participate, all that the members of the public have to do is to capture their Chinese New Year moments that best depict the spirit of Reimagining Energy™, submit their photos via PETRONAS’ Facebook page (www.facebook.com/petronas1) and stand a chance to win great prizes.
There’s various categories from mobile camera, digital camera, dslr, school-goers and uni/college student to be participated! Submit as much as you can as there’s no limitation for the photo submission! Prizes will be awarded to the individuals of the winning photos. These photos will also be displayed and exhibited at Galeri PETRONAS.
In addition, PETRONAS will also be conducting photography workshops at selected schools and colleges, to help youths express themselves through photography as well as improve their skills.
The “Coming Home” TVC will air from 17th January until 6th February 2012. For more exciting surprises, the public may visit PETRONAS’ YouTube page (www.youtube.com/user/PETRONASOfficial).